How to Top the Competition
To top your competition and achieve a higher position in Google, you need to make Google see your website as more relevant than that of your competition. To do this, you must determine your competitions' strengths and weaknesses -- and plan how you will address each by creating new relevant content with relevant keyword data. This takes time to achieve and can be supplemented by multimedia creation that boosts your brand's presence online. You may also need to promote your website. Never forget about traditional advertising and doing things like handing out cards with your site's URL on it. Word of mouth can go a long way to further your business interests. Google is not the only way to promote your business.
Online, Topping the "competition" on page 1 of Google may not be possible in the short-term, but there may be competition that you can top closer to where your pages are ranking. As you climb Google's SERPs, you will be adding relevant content that helps position your business higher within Google. Until you reach the top, it is best to use other search engines and even promote your services via social media. I can help you improve your business' use of Web Technologies, like PHP/MySQL and Java. To better get to know your competition, anayze their pages with SEO tools and determine what they are missing. Perhaps the development of an App could give you the boost you need to compete. Do the people you BOTH serve need such an App?
To top your nearest online competitors, you can do a SWOT Analysis; getting within the top 10 of Google SERPs is somewhat like competing on Ramsay's Hell's Kitchen. You and your nearest competitors are serving content through different mediums -- and getting it past Gordon is half the battle. There is also a chance that what you deliver may be reject for who it is intended for. Quality control is important -- and this is especially so in running a business online. Your strenghths and weaknesses are hanging from the "clothes line." Success or failure can often be determined by quality rather than quantity. But if you don't meet user expectations, quality will not matter. SEO will hot help you -- and conversion will not occur. Quality control is important.
