Online Optimization

Alan Colquhoun, BCIS

Onsite Optimization

Traditional onsite optimization involves use of keywords. It is better to focus on content sections of the webpage rather than use of specific language (as well as that of your nearest competition and those that are in the top 10 pages of Google). Onsite optimization involves implementing content research and making sure it is not duplicated within your site. Both research and onite optimization must be done on a weekly basis.and include currently used language. In a way, you are baking in important keywords into your content. They are part of your ingredients. Never forget that personalization is important, especially to landing pages. Content is for people, not search engines. It must tell a story.

Deciding upon the type of multimedia content to showcase your content is a step you can take in consultation with ARC Web Development. At times, this may require programming and you're in good hands here as well, as my PHP/MySQL service can make all the difference.