Content Research
To succeed online, it is very important to avoid irrelevant content for each page of a website. You need to know your audience and what their interests are, as well as applicable demographics. Address their needs and wants, as well as desires. And most of all, do NOT pack your content full of related keywords as natural use of language is important. Write more rather than less -- and include words/phrases that are common. I offer online research services to determine new content for blogs, service pages and one's homepage.
These days, interactivity on a site is important -- and one way to achieve this by connecting to a database. But most of all, conntect with the people you are trying to reach. One way to do so is directly through surveys and interviews. Deliver personalized, relevant content in a responsible and transparent way. Keep in mind that content tends to replace other content -- and timing is so important. The Business Model Canvas and Value Proposition Canvas are both excellent ways to plan & deliver this content.
