Competitor Analysis
Who exactly are your competitors online? Online, your competitors are those who are targeting the same keywords and areas of business. If the business you've been competing with for the last 10 years isn't showing up in search, then they are not a competitor in the world of digital marketing. When you do a search with your keywords, you are not necessarily competing with websites that are on the first page of Google. Intead, your nearest competitors are in proximity to where your own page is.
Because success is often determined by a company's ability to respond to changing market conditions, understanding your competitors' strengths and weaknesses is necessary to improving your competitive edge. If you don't do competitive analysis, or don't do it often enough, you risk falling behind the competition. Analyzing your competitors' websites is crucial to succeedng online. Analyze the pages that are within arm's reach than those that are distant. Ask me how I can help you improve your results.
