Services

Professionally Designed Websites

Website Management

I manage websites, handling all content updates, whether your site is well established or just starting out. During the initial months of a site's life, it is put on "probation" (Google Sandbox). New sites do not benefit as much from SEO as older, more established sites (around 90-120 days). For sites that are established, increasing trust and authority over time is important. Until I am fully established, I only apply SEO to sites that are less than six months old. For any type of site, link building and avoiding duplicate content is important.

Search Engine Optimization

Sometimes you may want to hire a specialist to ensure that your site is reaching its full potential. If you do not have the expertise or time to manage your site, my company can help you. If you're establishing a new site, I can get you online timely and efficiently. I have the skills and knowledge to assist you and only employ White Hat SEO techniques. With respect to SEO, the important goal is maintain a steady flow of traffic and improve site content. But this is not enough. Conversion Optimization is just as important as SEO.

Mobile Readiness

Businesses can be missing out on huge selling opportunities if their marketing efforts aren't optimized for mobile. Today, about 60 percent of online searches are by mobile. Although your website might appear to look fine on mobile, it might not be truly optimized for it. 'Mobile Readiness' is quickly becoming a business imperative. Mobile web browsing has been steadily growing since 2009, while the desktop's share of web traffic has steadily decreased. Get the results you need in consultation with ARC Web Development.

Website Services For Local Businesses

Starting Out Right From The Beginning

As Matt Cutts confirms, when one establishes a website, it is a good idea to arrange for domain registration and hosting within the same country that you are located in -- and targeting; as Matt points out, where one's server is located is important. Also, the choice of domain name can help with optimization of your website, as the name can be used to inform the search engines about your site's relevance (what it contains). For example tf your site is about making cookies, it might be called http://making-cookies.com or http://how-to-make-cookies.ca. Tell your target market about your products and/or services. This may involve use of Twitter or YouTube.

Google's trustrank is an algorithm used to assess how trustworthy your site is. There are many factors that can effect the performance of your site and it's pages: domain age, the number of reputable links your site has, the PageRank of sites that link to you and the length of time you register a domain for. It will also note how often you update, whether your IP address is unique and check for broken links. Website Maintenance is important to a site and If you run a business, ask yourself this question: Do you have an SSL Certificate? If you don't, your site may not be reaching it's full potential. Feel to reach out to me (Alan) or schedule a consultation.

Google favors sites that are not only rich in relevant keywords, but also demonstrate user engagement. A well thought-out content strategy has become a vital piece for a business' online marketing efforts. In today's competitive online environment, strategic use of multimedia is becoming increasingly important. Multimedia can help capture your audience's attention and increase how long they stay on your site. It can also be used across multiple marketing channels. Use of Google Analytics can help determine what should be done to a page's content over time. It is a good indicator of user experience (page flow, bounce rates and event time spent on a page).

Your Website Needs More Than Just Maintenance

Domain Registration/Hosting

I handle all domain registration and hosting (3rd party). I can even transfer a site from one hosting service to another without losing PageRank. Even where one's server is located is important.

Web Design

I've been designing websites since 2011. When I graduated from BCIT 2 years later, I established "ARC Web Design," a company I ran until 2015. I now do development work as well.

Multimedia Creation

I provide photography as well as audio/visual services. Creating a YouTube channel can be just as important as creating a website. One can also take advantage of Facebook and Twitter.

Online Intruction

I provide instruction for all my custom business websites. Before starting off in Web Design and Development, I was an instructor for 4 years (ESL/Computing). I provide instruction by Skype.

Website Development

My experience with PHP/MySQL development (2008-2010) and employment at SAP Canada has benefitted me. I also follow Agile Methodologies and track development progress for each project.

Website Maintenance

For a monthly fee, ARC Web Development can maintain your site for as long as you need ongoing maintenance. This service goes beyond initial management of any website.