Website Assessment
When I first assess a website, I look at several key factors:
- 1) Is it easy to navigate?
- 2) Do its web pages load quickly?
- 3) Are there any broken links?
- 4) Do all areas of your website function properly and effectively? ... and
- 5) Does your website adhere to World Wide Web Consortium (W3C) guidelines?
After this assessment is done, I then look at the following:
- 1) Content, Page Structure and Keywords
- 2) Search engine visibility of your website
- 3) Marketing focus & unique selling proposition
- 4) Social media activity and profiles
- 5) Usability and user friendliness
I will generate a comprehensive set of recommendations on how to improve results for your business. This evaluation includes an assessment of mobile-friendliness and use of social media.
Today, mobile devices have changed the way people surf the net. It's critical for any business to have a mobile-friendly site since the majority of individuals visiting your site will likely to be using a mobile device. If your site is not mobile-friendly, then visitors have to zoom in in order to view your content. This can be frustrating and will ultimately lead them to abandon your site. You need a site that works well on desktops, tablets and smartphones -- and sometimes redesigning a site is a business necessity. If you are in need of a new site, WordPress or a custom site is a good option. Even starting with a template site is OK.
Research has found that most visitors will only spend up to 8 seconds on a page if the headers and paragraphs are not compelling and clear enough about what you are offering them. Having a clear call-to-action message, such as "Buy Now - Free Shipping" or "Download Now - Free 30-Day Trial", has been found to increase conversions significantly, in some reported cases the increase was over 100%. It is vital for visitors to know exactly what actions to take and in what order so that they can accomplish their goal.
