Quality Content is King
Quality content is the main thing that will seperate your site from that of another. Generating ongoing great content will help Google determine your site's relevance -- and thus place your page/content in a good position. It may also help establish new links to your website. Relevant content is what Google hungers for -- and users want to access content in an efficient manner. Make your content is easy to consume, and ensure that it is what users are searching for. As Matt Cutts points out, the words on your page are important and so is the organization of the content supporting them.
Over time, natural links are votes for this content, and if a page is not performing well, it may need to be reorganized. According to many online, links are the main determinant to a page's eventual ranking, but intially there may be no links to help establish a page's rank. As Matt Cutts points out, "Good content" is worth linking to. In the long run, reputable links are what determines which content is king. Create great content for users, not search engines and the links will come as Matt eludes to. With respect to SEO, go for Content Building rather than Link Building. Within your site and it's pages, organize keywords in an efficient manner.
When it comes to content marketing, focusing on creating unique, high-quality content will help improve your reputation online, but keep in mind that it may not get you immedately to Google's top 10 SERP pages immediately. Akin getting within the top 10 on Billboard's Top 100, it all depends on your immediate competiton. Whatever your preferred content medium is, ensure that it is shareable and relevant to your industry. So, why is content king? It's Great For SEO. Over time, unique content will help a website rank better organically for relevant search terms. Clear navigation, functionality and regularly updated content will also help.
