Website Optimization
Transcript
1. When you set your business goals and decide upon what your marketing goals are, decide exactly what you want to achieve.
2. At ARC Web Development, use of Google Analytics is important for usability, Conversion Optimization and several other factors -- and it is involved in website management. I also provide training in areas that are related to your business and to your website.
3. Measurement is important, and we analyze and investigate anything that is related to the optimization of your site -- and implement and then test the solution that is proposed.
4. As your site and business grows it will require number of digital marketing services to move it forward. Some of these include branding, use of social media and video production for YouTube etc. And you will also require SEO services.
5. Every website should be designed with SEO in mind. And you should also be forward thinking and consider the database support that you may need. ARC Web Development provides PHP and MySQL services that can help you in this regard. I handle both web design and development, as well as SEO.
6. Even though SEO has changed in recent years, it is still important to look at your competitors' On-Page SEO and their use of key words. It is also good to look at the images used, as well as the placement of keywords. When I do a site assessment, I look at all of these key factors, as well as Off-Page SEO.
7. The main things I consider in Off-Page SEO are public relations, social media and use of video. Mobile usage and emails are secondary. As depicted here, mobile is separate from the main website. For responsive design, there would be a savings in cost, as well as a reduction in site infrastructure.
8. The primary function of every business is to make a profit or return on investment (ROI). The ability to attract new customers and retain existing ones is an important goal, and one that demands paying attention to more than site traffic.
9. Demographics of site visitors can be revealing -- and one does not just want visitors to a site, but viable sales prospects or conversions. Having a profitable relationship with those in your defined audience can make all the difference in the long run.
10. Conversion is defined as the number of people who complete a particular action divided by the number of visitors to a particular page or process.
Conversion rate optimization involves making people aware of your brand, creating an interest in it and encouraging dialogue about your brand's benefits to promote positive sales growth.
11. More buyers for your products and/or services is something you nurture each step of the way. Whether through display ads, video or social media, user experience is something you should take into consideration.
12. The term user experience, or UX, encompasses all aspects of a customer's interaction with your company -- and it's products and services. At ARC Web Development, I can help you improve the quality of this user experience.
13. Rather than focusing on SEO or conversion rate optimization alone, a business should focus on user experience and make sure they are providing for their users' needs -- as well as displaying any relevant information.
14. This image shows a bigger picture of what is involved in delivering a site online. Content strategy, visual design and user experience are important, as well as information architecture.
15. Last of all, consider what your value proposition is and how it is relevant to your customers. Timing and clarity are also important.
