Conversion is as Important as SEO
To succeed online, conversion and SEO need to work well together. How can you convince customers that they have found what they are looking for? The answer is simple: Make sure your content matches what is listed on Google SERPs -- and that IT matches the searches taking place. // It is important to monitor the bounce rate and see how long vistors are staying on your site -- as well as what keywords you are targeting overall. Perhaps you need multimedia content to convince them that your services or products are what they are looking for. At page level, the type of content that is there may be what is at issue.
"Conversion" is likely the wrong word. What is needed is growth. It is about better marketing, not more marketing. It also means delivering a better product/service. It also helps to have data on traffic, sales and determine where the leaks are. Put yourself in Gordon Ramsay's shoes for a while and see where things are not working. In some cases, it may mean increasing the quality of your landing pages. In other instances, it may mean improving the quality of your images and videos. Ensuring your website is maintained properly can also help. Never let your site continue with too many broken links. They can hurt conversion efforts.
