The choice of chords in a song is largely dictated by the key
signature used and applicable movement on the Circle of 5ths. The Beatles
learnt to compose and play music without reference to much any music theory,
but their progressions DO fall within the limits that are part of the Circle of
5ths. Helped by their producer who was trained classically as an oboe player,
some of their knowledge can be attributed to him, but they did copy music that
had well established patterns -- all within the IV- I - V area. They tended to
break rules just as much as any other artist. For those interested in their
music, it has been analyzed many times. The analysis by
KG Johanssson is a good
reference to their work. They tended to use the Key of E and the Key of G.
Songs in the Key of E often use the following chords: E (I), A (IV), and B7 (V)

The next chords that one should learn are known as
Secondary Dominants and this is where I will leave you.
Wikipedia
also has information related to these types of chords. Last of all, those
interested in teaching compositions should check out Mozart's K. 545
Piano Sonata No. 16, written in 1788. It was not published
until 1805. It has three movements (Allegro, Andante and Rondo). An analysis of
Sonata can be found at Brandy N. Gerber's
Musical
Insight webpage. Audio of the 1st movement can be found on
You Tube.